YouTube was blasted by several people after it announced the latest changes to its verification program on Thursday, which shows that several prominent YouTubers will lose the coveted status. The technology company CEO Susan Wojcicki came up to apologized for the frustration and hurt that the announcement caused several YouTube creators with the new approach to verification.
Susan Wojcicki took to her Twitter account to announce that currently verified channels will keep their badges without needing to appeal anymore.
To our creators & users–I’m sorry for the frustration & hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.
— Susan Wojcicki (@SusanWojcicki) September 20, 2019
“While trying to make improvements, we missed the mark,” she wrote on Twitter. “As I write this, we’re working to address your concerns & we’ll have more updates soon.”
YouTube had announced that it was going to see beyond subscriber counts to determine whether a channel needs to be verified. Instead of surpassing 100,000 subscribers (a threshold creators could plot their way around the system to reach), the service will take authenticity and prominence into account when choosing which channel needs verification.
In other words, YouTube is adopting the approach of many other social media platforms, which verify people if there’s a solid chance they may be impersonated, or if there’s a reasonable possibility they’ll be confused with someone else.
YouTube revealed to a string of prominent figures that they’d lose the vaunted checkmark, which it’s jettisoning anyway in favor of highlighting channel names to denote verified status. That led to confusion and disappointment among many YouTube content creators in the community, as well as concern about losing out on brand deals.