The United States was rated the largest smartphone market in the world by but currently, Americans can’t comfortably claim second place. A Counterpoint Research estimated that India has overtaken the US to become the second-largest market, with 158 million phones shipped to the country in 2019.
According to analysts, that is largely due to the push of Chinese manufacturers offering aggressively-priced devices. About 72% of phones that have been shipped to India were from brands like Xiaomi, Vivo, Realme and Oppo.
We are not saying other phone products did very badly or aren’t moving at all, but the results were mixed. For instance, Apple grew quickly at the end of 2019 with its iPhone XR price cuts and the release of the iPhone 11. Samsung also saw flat results in the same period and ultimately declined by 5% in 2019.
It’s not surprising that India ran ahead of the US considering its large population and an emerging market where more people can afford smartphones in the first place. However, this may also have a significant impact on how exactly phone manufacturers sell devices beyond what you’ve seen already.
We’re saying that phone builders may begin designing phones with India in mind, they will do so whether or not there are impactful in other parts of the world. Even your favourite brands may join the trend.