Kenny Lattimore Admits: “The Michael Jordan Effect Is Real!!!”

R&B star Kenny Lattimore says his music sales skyrocketed, thanks to that memorable scene from "The Last Dance" featuring Michael Jordan rocking out to his songs more than 20 years ago.

R&B star Kenny Lattimore says his music sales skyrocketed, thanks to that memorable scene from “The Last Dance” featuring Michael Jordan rocking out to his songs more than 20 years ago.

You remember the scene? MJ was on the Chicago Bulls team bus, on the way to Game 1 of the 1998 NBA Finals, when someone asked what he was listening to on his headphones. Michael bragged he had some unreleased Kenny Lattimore tracks, and seemed to really dig it.

Recently, when TMZ came across Kenny at LAX, they asked him if the cameo in the docu-series spiked a surge in music sales. Guess what!! It did.

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“The Michael Jordan effect is definitely real!!!” Kenny said. “There’s so many people from around the world that started following me, sending me messages [because of ‘The Last Dance]. People were like, ‘This is Jordan’s guy’ or ‘I’m gonna listen to this ’cause this is what Jordan listens to.'”

Kenny says his music sales went to another level, thanks to the doc, noting that streams of his songs were up big, too.

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If you’re not familiar with Kenny’s music, you can get on YouTube and check it out. The singer was huge in the ’90s and even got a Grammy nod for his smash hit “For You.”

As for Michael, Kenny ended with this: “Blessings to Michael Jordan forever. I am so grateful of him being a fan.”

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