Apple has updated its App Store policy to give companies such as Microsoft, and Google a stipulated way to offer their video game streaming platforms on iOS, and it did so with a warning.
Apple said such companies could possibly release catalog-style apps that collect and link to games iOS users would have to download individually through the App Store. Microsoft has lashed out against the updates, probably because it’s getting ready to launch its xCloud streaming service on Android devices on September 15th.
“This remains a bad experience for customers,” a Microsoft spokesperson told The Verge. “Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud.
“We’re committed to putting gamers at the center of everything we do, and providing a great experience is core to that mission.”
Microsoft didn’t immediately hint whether it will redesign xCloud to comply with Apple’s updated policy or not, but seems to be concerned that Apple does not require companies like Netflix and Disney to offer every single movie on their respective streaming platforms through individual apps.
If Microsoft redesign xCloud to comply with the new policy on Apple Store, every game offered through the service would be subject to the 30 percent cut Apple takes from in-app purchases. The charge is the major reason why Apple and Epic are currently in a legal feud.
Apple hinted in August that it will limit game streaming services because it would have to review and approve each title individually while claiming that the advantage of the move is that each game would show up in the App Store charts and be easily searchable.
The company said it would also give iOS users the chance to rate and review each title, as well as manage them individually through ScreenTime. But having to download every xCloud game that you want to play would ultimately defeat the purpose of the platform.
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