Kanye West is playing the lead in the sneaker business, as the latest release from his Adidas: YEEZY line, the YEEZY 450 in Cloud White, sold out in one minute like it’s not available currently.
YEEZY’s have been in high demand since they were introduced, the Yeezy 450 In Cloud White were met with speculation at first glance, which made many people believe that the sneaker wouldn’t fair just like others.
Immediately the sneaker became available on the Adidas app and, buyers struggled to place orders before it finally sold out.
“Release @ 7 am, sold out by 7:01. People was hating on this shoe all year, but never keep the same energy on release day #yeezy450,” tweeted one frustrated sneakerhead, with another complaining, “YEEZY 450 release was some BS. 15 minutes of “you’re in the waiting room, don’t refresh” with the page refreshing itself until sold out.”
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High Snobriety reported that the rapper started talking about the YEEZY 450 in the summer of 2018, then he shared preliminary sketches of its unusual silhouette. Kanye West has since then been seen wearing the YEEZY model in public.