Kris Jenner Confirms She Will Be Launching A Beauty Line Soon

“I just did something that emulates exactly what my daily routine is. That will be my line. I think beauty is definitely my niche. I love all of it.”

Kris Jenner Confirms She Will Be Launching A Beauty Line Soon - SurgeZirc US
Kris Jenner Confirms She Will Be Launching A Beauty Line Soon / Photo credit: Getty Images

Kris Jenner recently sparked rumors that she will be launching her own beauty company soon when she filed documents to trademark “Kris Jenner Skincare”, “Kris Jenner Beauty” and “Kris Jenner Skin.”

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Currently, Kris Jenner is serving as CEO of Kylie Cosmetics and holds other positions within her family’s fashion, beauty, and lifestyle businesses. But now “The Keeping Up With The Kardashians” star and producer has confirmed that she will be launching her own company very soon.

Kris told WSJ Magazine, “I’m obsessed with my skin and have always taken really good care of it. I had my first facial when I was a very young girl and just never stopped, really. It was always a priority … About four or five years ago, I decided to formulate a skincare line … I had some samples done up.

“So, I do have a skincare line that I love that’s ready to go … When the time is right, a year from now, maybe two, I just think it’s really important for older women to realize that if they just take care of their skin, it’s not complicated.”

“I just did something that emulates exactly what my daily routine is. That will be my line. I think beauty is definitely my niche. I love all of it.”

The trademark filing cover haircare products like shampoo and conditioner and skincare items like cleansers, moisturizers and toners, as well as nail polish and false eyelashes.

 

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For now, Kris Jenner isn’t dropping the beauty products until after a year or thereabout, but she is launching another brand, Safely, a direct-to-consumer line of plant-based cleaning and self-care products which was created in partnership with Chrissy Teigen and Good American co-founder Emma Grede.

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