Kanye West has released a new logo that brands the partnership between Yeezy and Gap after his company recently filed to trademark the official logo for his upcoming Yeezy x Gap fashion line, as TMZ first reported.
The new logo has rounded edges and “YZY” letters. Its white typeface and navy background closely looked like Gap’s longtime logo.
And this new one looked closely like the one Kanye West tweeted out when he announced the unexpected partnership between both companies in June, writing, “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.”
As for the April 9 trademark filing, the collaboration could include clothing, footwear, headwear, accessories, and bags as well.
While it seems the one-time Gap employee’s vision is coming to life, an official release date for his collection has yet to be announced.
— ye (@kanyewest) June 26, 2020
The line is part of a longer partnership; Yeezy agreed to a 10-year deal with Gap in June, with the option to renew after five years, according to the New York Times. Kanye gave fans a glimpse of his Gap line in July, posting a behind-the-scenes video of a fitting that appeared to take place in his Wyoming manufacturing plant.
A fixture in the footwear industry, West’s Yeezy sneakers routinely fly off the shelves. The Yeezy 450 in Cloud White sold out in under one minute last month, while a pair of Air Yeezy sneakers West wore at the 2008 Grammys is currently available for private sale for $1 million.