Former President Donald Trump is said to have asked Meta to reinstate his Facebook account. According to NBC News, the Trump campaign wrote to the firm on Tuesday, requesting a meeting to discuss his “rapid reinstatement to the network.”
Facebook suspended Trump in 2020 in the aftermath of the January 6th Capitol incident. The suspension was initially supposed to last 24 hours, but the business extended the ban indefinitely less than a day later.
Following a recommendation by the Oversight Board, Meta stated in June 2021 that it will examine the suspension after two years and “assess” the “risk to public safety” to determine whether Trump’s account should be reinstated.
The company told NBC News it would announce a decision “in the coming weeks in line with the process we laid out.” In 2021, Meta signaled Trump’s ban wouldn’t last forever.
“When the suspension is eventually lifted, Mr. Trump’s account will be subject to new enhanced penalties if he violates our policies, up to and including permanent removal of his accounts,” Nick Clegg, Meta’s president of global affairs, said at the time.
The letter is most likely Trump’s attempt to reclaim control of his Facebook account ahead of the presidential race in 2024. Trump has almost 34 million Facebook followers, and the medium was vital to his 2016 presidential campaign.
According to a post-election Bloomberg article, the Trump team tested 5.9 million different versions of ads to see which ones received the greatest engagement from the company’s customers.
Meta then imposed a cap on high-volume advertising. According to one Trump Organization employee, the move prohibited Trump’s 2020 campaign from using Facebook as effectively as it did in 2016.