Linda Yaccarino, the incoming Twitter CEO, is due to start on Monday, according to report.
- Elon Musk announced last month that Linda Yaccarino would take over as Twitter CEO.
- He said she would start around June 22, but she’s now due to start Monday.
- Meanwhile, another former NBCUniversal executive joined Twitter on Sunday.
That’s about two weeks earlier than expected, based on Elon Musk’s initial announcement last month. On May 11, Musk tweeted that he’d hired a new CEO who would start in six weeks time, or around June 22.
“My role will transition to being exec chair & CTO, overseeing product, software & sysops,” he added.That first tweet sparked a flurry of speculation and jokes as people wondered who the then-anonymous female CEO would be, before Musk confirmed it would be Yaccarino.
He said she would “focus primarily on business operations,” suggesting the former NBCUniversal advertising chief’s main task is to revitalize Twitter’s relationship with advertisers.
Her sudden exit from NBCUniversal threw the Comcast company into a crisis, Insider previously reported. One advertising executive who works closely with NBCUniversal described the situation inside the company as a “Cuban missile crisis.”
Musk had said in December he would step down as Twitter CEO after users voted in a poll. As recently as April, he was instead joking that his Shiba Inu dog had taken over the position.
The Information’s report also came the same day that another former NBCUniversal executive joined Twitter.
In a Sunday tweet, Yaccarino welcomed Joe Benarroch, who oversaw communication strategy at NBCUniversal’s advertising and partnerships branch, to Twitter.
Days earlier, Twitter lost two key staff in its trust and safety division — which Musk appeared to confirm was related to disputes over an anti-trans film shared on the platform.
An insider contacted Twitter for a comment. The company responded with an automated message that didn’t address the inquiry.
