Rihanna Steps Down As CEO Of Savage X Fenty And Here’s Why

"It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us....."

Rihanna Steps Down As CEO Of Savage X Fenty And Here's Why - SurgeZirc US
Rihanna Steps Down As CEO Of Savage X Fenty And Here's Why

In a sizzling twist that left fans buzzing, music sensation Rihanna announced her decision to relinquish the CEO throne of her lingerie empire, Savage X Fenty.

The songstress, who has masterfully led the company since its inception in 2018, is set to pass the baton to a new face, Hillary Super, formerly the high-powered CEO of Anthropologie Group.

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But fear not, Rih Navy, for our beloved Rihanna, isn’t sailing away just yet. She’ll continue to steer the ship as the executive chair, ensuring that the Fenty empire remains unstoppable.

While there are naysayers and critics who unjustly play the race card questioning if there were no qualified “black women” to take over,  we are sending this powerful reminder that equality means offering opportunities to individuals irrespective of their skin color or background.

Rihanna & Savage X Fenty - SurgeZirc US
Rihanna & Savage X Fenty

Rihanna, the epitome of a boss babe, knows the business inside out. After all, she’s been at the helm for five years, transforming herself into one of the wealthiest women on the planet. So, trust and believe that she and her team have their eyes on the prize.

Reflecting on her groundbreaking journey, Rihanna shares her excitement for the future of Savage X Fenty, stating, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”

Oh, how she leaves us thirsty for more!

Hillary Super, the woman chosen to don the crown, echoes Rihanna’s sentiments, expressing her thrill at joining the Savage X Fenty family. With an impressive track record that includes leading positions at American Eagle, Guess, Old Navy, and Gap, Super is ready to unleash her own brand of magic.

Hillary Super taking over as CEO of Savage X Fenty in June 26 - SurgeZirc US
Hillary Super taking over as CEO of Savage X Fenty on June 26

She exclaims, “I’m thrilled to join the Savage X Fenty family. The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.” Talk about a power duo!

As Rihanna prepares to pass the torch on June 26, she marks the occasion with a sultry photoshoot, showcasing her baby bump and reminding us all that she’s the ultimate goddess of seduction.

Dressed in a black bralette and boxers from her own label, she playfully throws paper around in an office set, cheekily captioning the Instagram post, “it’s giving…call HR!!” Oh, Rihanna, you certainly know how to keep us hooked.

With Savage X Fenty’s success skyrocketing, including raising a jaw-dropping $125 million last year and eyeing an IPO at a $3 billion valuation, Rihanna’s entrepreneurial prowess is undeniable.

Rihanna on Instagram - "It's giving HR" - SurgeZirc US
Rihanna on Instagram – “It’s giving HR”

Joined by investors such as luxury goods giant LVMH and Jay-Z’s Marcy Venture Partners, her brand has transcended the limits of traditional apparel companies. It has spawned television shows, revolutionized e-commerce, and even debuted a football-themed collection during the Super Bowl halftime show, captivating a record-breaking audience.

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So, as Rihanna hands over the reins of Savage X Fenty to Hillary Super, she solidifies her status as an unstoppable force in the fashion and beauty industry.

The queen has spoken, and her legacy will continue to ignite our imaginations and push boundaries. Get ready, world, because the Fenty fury is far from over!

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