Perhaps most frustratingly for Twitter users, Threads does not yet provide a chronological feed of posts. The algorithmic feed is densely packed with marketers, influencers, and celebrities, making it difficult for consumers to keep up with what their friends and family are posting.
Although a chronological feed is on the way, Twitter may remain many people’s go-to app for breaking news.
“Politics and hard news are inevitably going to show up on Threads — they have on Instagram as well to some extent — but we’re not going to do anything to encourage those verticals,” Instagram head Adam Mosseri wrote, noting that the aim of Threads isn’t to replace Twitter.
“Politics and hard news are important, I don’t want to imply otherwise,” Mosseri added. “But my take is, from a platform’s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them.
There are more than enough amazing communities — sports, music, fashion, beauty, entertainment, etc — to make a vibrant platform without needing to get into politics or hard news.”
Quiver Quantitative’s Threads Tracker uses data taken from Instagram users’ profiles, according to the person who built the tool, co-founder Christopher Kardatzke.
“By viewing the profiles of people who joined the platform, I can see where they were in line and get a general idea of how many users have signed up,” he said.
He added that the estimates appear to line up with Zuckerberg‘s Threads posts about user milestones.