Kim Kardashian wants everyone to know that she did, in fact, taste the food in her now-viral Beyond Meat commercial.
After fans mocked the “Kardashians” star for seemingly taking no bites on camera – and appearing to “fake” chew in the 30-second ad – she posted a few behind-the-scenes snippets to her Instagram Story on Tuesday.
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The Skims founder, 41, could be seen sinking her teeth into various forms of the plant-based meat substitute in the clips.
“Guys, come on… 
,” she wrote atop the videos, one of which showed her removing the top bun from a vegan burger.
“Getting rid of some of the carbs,” she explained to someone on the set.
After chewing the small bite for a few seconds, Kardashian exclaimed, “So good.”
In another video, she tries a meatless chicken finger, followed by a slice of vegan sausage and a Beyond Meat taco.
The extended version of the scene, which shows the former “Keeping Up With the Kardashians” star posing for a selfie with the product, shows the fashionista biting and chewing the item in her hand.
It’s unclear why none of the shots of the star eating the food made it into the final ad, but the company could have saved itself – and its new “Chief Taste Consultant” – a lot of trouble.
“You didn’t show her actually consuming the product… Did she actually eat it?” one commenter on the original post asked, claiming that the commercial made them not want to buy Beyond Meat.
Fans of the reality show star slammed her with comments like, “Fake eating… I see you,” “You didn’t even eat the food,” and “This is beyoooond meat, so good you don’t even have to eat it.”
