Kylie Jenner, the multi-talented entrepreneur, is expanding her empire once again. This time, she is venturing into the world of retail with her new clothing brand, Khy. The announcement of the brand’s launch came on October 24, when Kylie took to Instagram to share the news with her millions of followers.
In a captivating Instagram post, Kylie introduced Khy to the world. She accompanied the post with a stunning photo of herself wearing a black leather trench coat and red pumps, exuding confidence and style. The post was captioned, ‘Meet Khy,’ and tagged the brand’s official account.
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While the initial announcement left fans intrigued, it was the follow-up post on the Khy Instagram account that got everyone buzzing. The post featured another photo of Kylie, teasing the upcoming collection with the caption ‘coming soon.’ This left fans eagerly anticipating the big reveal.
Shortly after the initial announcement, Kylie sat down for an interview with WSJ. Magazine to shed more light on her latest venture.
In the interview, she revealed that she personally designed the clothing line, pouring her heart and soul into the creative process. Her goal was to create high-fashion pieces that are accessible and affordable for her fans.
Kylie’s track record speaks for itself. She has achieved tremendous success with her previous ventures, most notably Kylie Cosmetics. As a fashion icon and trendsetter, it comes as no surprise that her fans are eagerly awaiting the launch of Khy.
Key Details about Khy
Here is everything you need to know about Kylie Jenner’s new clothing line:
1. High Fashion at a Reasonable Price
Kylie’s vision for Khy is to offer high-quality, fashion-forward clothing at an affordable price point. She wants her fans to be able to dress in style without breaking the bank.
“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price.
“I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price,” Kylie said in a press release about the brand.
“The whole line is really inspired by my personal wardrobe, and the different moods that I’m in,” Kylie said. She described the first Khy drop as very “King Kylie—who I am at my core.”
The fashion line is co-founded by momager Kris Jenner and Emma and Jens Grede, who are also involved in other Kardashian clan’s businesses, Skims and Good American. Throughout the year, Khy will feature different guest designers and concepts.
2. Kylie’s Personal Touch
Unlike many celebrity clothing lines, Khy is not just a brand with Kylie’s name slapped on it. She has been actively involved in the design process, ensuring that each piece reflects her personal style and aesthetic.
3. A Range of Styles
Khy will cater to a variety of tastes and preferences. Whether you prefer casual streetwear or glamorous evening attire, you can expect to find something that resonates with your personal style.
4. Inclusive Sizing
Kylie understands the importance of inclusivity, and Khy will offer a wide range of sizes to accommodate different body types. The brand aims to make everyone feel confident and beautiful.
5. Sustainable Fashion
As an advocate for sustainability, Kylie has incorporated eco-friendly practices into the production of Khy’s clothing. The brand is committed to reducing its environmental impact.
With Kylie’s keen eye for fashion and her dedication to making a mark in the retail industry, Khy is set to make waves in the fashion world. Stay tuned for the official launch, and get ready to elevate your wardrobe with Khy’s stylish and affordable pieces.
Khy is launching on November 1st on khy.com.
