X, the popular social media platform, has announced the introduction of two new subscription tiers to its offering. The company is rolling out a new ‘Premium’ tier, priced at $16 per month.
The plan which will provide users with an ad-free experience in their following and ‘for you’ timelines. In addition to the ad-free experience, Premium subscribers will also enjoy the benefits of the blue checkmark and other existing perks.
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Alongside the Premium tier, X is also introducing a lower-cost ‘Basic’ tier, priced at $3 per month. The Basic tier offers a more limited set of features compared to the Premium tier but still provides users with a range of benefits.
These include the ability to edit tweets, longer posts, the ability to download videos, a ‘small reply boost’, and encrypted direct messages.
These new subscription plans come at a time when X’s advertising business has been declining, and the company is seeking to diversify its revenue streams. X has recently been testing a program that requires new users in certain countries to pay $1 per year in order to post and reply to tweets.
One notable feature of the Premium tier is that subscribers will receive an even bigger algorithmic boost in replies compared to those on the Basic tier. This is likely to incentivize users to upgrade to the higher-priced tier, as they will receive enhanced visibility and engagement.
It is worth noting that both the Premium and Basic tiers are currently only available via the web, which may be a strategic move by X to avoid additional fees associated with Apple and Google’s app stores.
However, it remains to be seen whether the company will expand the availability of these tiers to mobile users in the future.
introducing Premium+
– no ads in For You or Following
– largest boost for your replies (vs other Premium tiers or unverified users)
– access to our full suite of creator toolsnow available on Web ✌️
subscribe here → https://t.co/Ywvyijo9CQ
— Premium (@premium) October 27, 2023
+
The introduction of these new subscription tiers aligns with X’s broader plans for expansion and innovation. Reports have recently emerged about Elon Musk’s ambitious vision for the platform, with Musk aiming to challenge the likes of YouTube and LinkedIn.
X has teased upcoming features such as video streaming and job posting, which could be part of Musk’s strategy to create an all-encompassing ‘everything app’.
Furthermore, Musk’s plans to offer additional subscription services could tie into his vision of providing banking and financial services through X.
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Musk has previously expressed his intention to obtain users’ credit card information, suggesting that the platform could potentially replace traditional bank accounts in the future.
With these new subscription tiers and Musk’s ambitious plans, X is positioning itself for growth and transformation in the social media landscape. As users increasingly seek ad-free experiences and value-added features, the Premium and Basic tiers offer compelling options for both casual users and dedicated enthusiasts.
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